Creating mood boards and why they work so well

Designers often use mood boards to convey ideas as they provide a great tool to articulate your vision. Your mood board will allow you to create a foundation that will eventually establish textiles, colour palettes, furniture and many other key factors that make up the thematic setting.  This visual presentation is an excellent reference point for clients to interpret our thought process based on their initial brief.


Our final mood board reflects a well thought out and planned arrangement of images, materials and pieces of text that is intended to evoke or project a particular concept. In order to achieve this, we normally begin by selecting key words from the client’s initial brief. We use these words to source related and worthy images that encapsulate the design direction. It can be challenging finding the ideal images but it is worth taking the time to get it right as it can set the tone moving forward.


Other elements to consider are flooring, lighting, furniture, fabrics, and colours which we would collate and begin to piece together onto the board. Everything is placed so the page is balanced and everything is lined up cohesively. Keywords are added to bring board to life and further explain the vision. The aim for the mood board is to create a design story that reflects how we would develop the space. The image you can see are examples of previous boards we have developed for clients that ultimately led to completed projects.


If you are looking to do any interior design, we would recommend putting together a mood board. It will make a big difference in helping you process your thoughts and ideas. If you take us up on our advice, please take some photos of what you have put together and share it on our social media. We would love to hear from you. You can also find other tips and advice by clicking on other posts below.

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