As designer’s creativity is needed on a daily basis in order for us to develop concepts and ideas. Maintaining this level of creativity on a daily basis is an on-going challenge, particularly in busy and pressurised periods. Therefore, adopting an approach that allows time to nurture your creativity is crucial. This can be immersive and spill over into your everyday life. This may sound overwhelming but if you are a creative person then it is usually a very instinctive feeling. For example, when travelling you can become very observant of details, architecture, interiors and trends. You can constantly inadvertently be looking for inspiration whether it be in the workplace or wondering around a museum or gallery. Allowing yourself time to engage with your creativity is essential. Another great source of inspiration in attending design expos and events where there is a plethora of like-minded creative people. Various companies and individuals are showcasing trends and sharing ideas and views.
It is important not to be afraid of trying something new. The ability to experiment with new materials, processes and ideas can result in endless positive outcomes. It is important to remember that there is no limit to creativity. If we keep that in mind, we can continue to produce innovative and unique designs.
Keep an open mind when you are working. Allowing yourself to be open to suggestions and constructive criticism leaves room for development within your work that you may not have initially identified. Collaboration is a positive thing, allow colleagues to make suggestions to your designs. They are not trying to offend you however, they share your passion and obviously see something positive in your work. So, always try to maintain an open-mind.
Collate an ideas bank. The key to keeping yourself within the cosmos of creativity is to make it part of your routine. You may come up with great ideas at the most unexpected times. Whether you are in the supermarket or on a night out or even when driving your car. By collating an ideas bank, even if you experience a creative block, you will have something to fall back on. It may even allow you to renew your focus and reignite your creativity.
Carry a camera with you and look for interesting things in your everyday scenery. Even use the camera on your phone, just make sure if something draws your attention you capture the moment. You never know when you may be able to draw on that inspiration. You may even wish to collate the images on an inspiration board so you can easily refer back to them.
The secret to being creatively successful in your work is to be passionate about what you do. Enjoy it and continually challenge yourself. Creativity is a muscle and it is important to exercise it regularly. If you have fun while working, then through time you will notice your output is much better!