Meet the team

Trevor Richards

Trained in Architecture at North West London University
Chief Frog

Professional Background Taylor Woodrow Construction as Architectural Technician.

Gained experience as Store Planner for Curry’s Ltd before moving into Property Management for Dixons Stores Group, heading a team delivering over £50m retail projects across the UK.

Head of Construction at Starbucks Coffee Company. Managing Director of West London Architectural Practice before taking the coveted position of Chief Frog.

Synopsis of role at BOF – Head up the Project, Financial and Supply Chain Management for Box of Frogs.

A Passion or hobby – My family is by far the most precious thing to me followed by my passion for QPR, spitfires and music.

Hero – Winston Churchill

Sarah Malcolm-Richards (aka Malcs)

BA (Hons) degree in 3D Design
Founder and Design Director

Professional Background – Over 25 years industry experience of working in design, specialising in retail, leisure and food & drink across UK and global markets.   With a diverse knowledge of industry trends and insights within the market, I bring a powerful dynamic to the business.

Prior to founding the ‘award winning’ Box of Frogs 10 years ago, I was head of store design for Starbucks Coffee UK and a designer for Dixons group.

Here at Box of Frogs I lead numerous projects across all areas, from concept design, design development, brand standards, graphics and full implementation.

Providing a holistic approach to the delivery of successful solutions and building close working relationships with our clients is key to the success of Box of Frogs.

A Passion or hobby – I enjoy outdoor pursuits including marathons and mountain trekking.

Hero – I have a bit of a soft spot for Simon Cowell.

Julia Beaumont Flynn

BA (Hons) 3D Design
Senior Designer

Professional Background – I have over 25 years in retail design, working for both design consultancies and in-house for Arcadia where I headed up the Concept design team, producing new schemes across all the group brands.

I have experience of all aspects of the design process from fixture design, new concepts and development through to large store roll outs.

For Box Of Frogs I am involved in a varied range of projects, providing creative solutions and mentoring younger team members.

A Passion or hobby – When I’m not running around after my two kids…I enjoy running the odd half marathon!

Hero – Eddie, my dog!

Lucy Malcolm-Howarth


Professional Background – I have worked for Box of Frogs for around 3 years and also did work experience here when I was at school at Burnham Grammar.

My personal professional achievement is the Odds Farm Tea rooms and Christmas Grotto projects which we worked on in 2015.

I generally work on whatever new projects come in, making sample boards, creating new concepts and working on the presentations. I also help out with the other projects within the business whenever I am needed.

A Passion or hobby – I love to travel and wear glitter whenever I can at parties and festivals 🙂

Hero – Sarah Malcolm-Richards

Donna Taylor

Office Manager

Professional Background – Although I only joined the Box of Frogs team in 2016, I come with over 10 years accounts and office management experience. I am now working closely with Trev to support the finance, HR, marketing and internal administration aspects of the business. Anything goes.

Passion – Family first…. and then the gym.

Hero – Prince Harry for his creation of the Invictus Games!

Elodie Preston

DNAT Design d’Espace, Beaux Arts, France (BA in Spatial Design)
Senior Designer

Professional Background – With over 6 years’ experience in the Design Industry, specialising in Retail Design, working on both the Client side, managing design & store developments for Fenwick and now the consultancy side with Box of Frogs. I also have previous experience inVisual Merchandising and voluntary projects in Exhibition Design & Set Design.

Here at Box of Frogs I am involved with all aspects essential to developing and managing a project from concept to the final touches. I work with all parties across the board from the Client to the Contractors through all stages of a project.

A Passion or hobby – In my spare time I love to pursue my passion for portrait photography and walking!

Hero – Vivienne Westwood

Elodie Preston