Upcycling is one of the most popular interior design trends of the decade. Upcycling brings with it opportunities for show-stopping innovation, unlimited personalisation and utterly unique combinations of old and new styles. Upcycled furniture creates intriguing interiors that are individual. It’s an opportunity for retailers to express their individuality.
What is upcycling?
Upcycling is the process of making new from old: creating beautiful new designs by renovating, repurposing or redesigning unwanted items or materials.
Upcycling is all about personality, preserving rather than destroying the original character of reused objects and infusing them with the quirks of the upcycler’s imagination. Upcycled items and materials are totally unique. Every piece has a story to tell and they exude individuality which can only be limited by the upcycler’s ingenuity.
Retailers that are embracing upcycling
Designers including ourselves are upcycling materials to both update in-store aesthetics and create a new design concept entirely. Our work with FatFace has shown that this aesthetic can create an edgy design that appeals to their customer base. It is important that the design concept you create for the retailer represents their personality and ethos.
FatFace describe their ethos on their website by saying ““absolutely everything we do is designed to be loved by all our customers for life outside the 9 to 5”. “This sentiment influences every part of our business from product development and marketing right through to our store designs.” http://www.fatfacecorporate.com/about-us/vision-and-values.aspx
Embracing the use of metal, neutral tones, reclaimed wood and vintage furniture creates an earthy feel as you strip everything back to its original purpose. This style can create a space that showcases the buildings natural beauty, in some cases it reveals parts of its history that was once hidden within a building. All combined help to encompass the message FatFace look to transcend to their customer.
Our work with upcycling
An example would be our work on the FatFace St Pancras store. This was a listed building and therefore we retained the beautifully exposed brick arches. This preserved the natural beauty of the building whilst simultaneously complimenting the personality of the brand.
We also worked on their Helmsley store which was initially a derelict pub. We drew inspiration from the natural features and fabric of the building, retaining and exposing stone walls, wooden floors and fireplaces. We also had two 16th century heavily carved Jacobean doors which we incorporated into the design and became stunning wall features.
Executed correctly upcycling can create a beautiful space that is unique and eclectic. If you have been inspired by the upcycling trend please comment below or share your pictures with us over on our socials. All links below.